Keeping Cable at the Forefront

Oct 24, 2005  •  Post A Comment

By Chuck Ross

Those who do best in the business world, and thrive against their competition, are those who, most of all, stay focused. Keep their eyes on the prize, so to speak. Those who have the right vision and who execute it well.

Nowhere is the TV industry more competitive than in the cable TV segment. Where once cable was practically the only game in town, today it remains under assault from myriad quarters, not the least of which are satellite providers and the traditional phone companies.

One organization, above all others, has really been instrumental in keeping cable’s eyes on the prize and focused on what it must do to battle its competition. That organization is CTAM-the Cable & Telecommunications Association for Marketing.

As CTAM likes to say, it helps cable grow by facilitating “collaborative marketing initiatives and encouraging the mastery of new technology-based products.”

That bears repeating: CTAM facilitates “collaborative marketing initiatives and encouraging the mastery of new technology-based products.”

That’s not a little thing, and because CTAM has done that to a fare-thee-well this year especially, TelevisionWeek is proud to bestow our Cable Executive Team of the Year award upon CTAM President and CEO Char Beales and her colleagues: Chairman Len Fogge, executive VP of creative and marketing for Showtime Networks; Vice Chairman David Watson, executive VP of operations for Comcast Cable; Secretary Douglas Holloway, president of cable investments for NBC Universal; and Treasurer Joe Rooney, senior VP of marketing for Cox Communications.

This year marks the first time we’ve given our Cable Executive of the Year honor to an entire executive team. And the reason we did that this year speaks to the heart of CTAM: While Char is without a doubt the leader, what drives the organization to excellence is the participation of those in the industry.

Here’s a perfect example of that, spoken by Mr. Rooney in one of the stories in this report: “There was an abundance of good marketing ideas that people recognized they could not execute on their own on an MSO basis. CTAM became the glue to help operators work together to make these programs more effective.”

From its Research Conference last January through its annual convention this past summer in Philadelphia to this week’s seminar about program promotion in an on-demand world, CTAM has had the vision and the chops to execute that vision.

We here at TVWeek say a hearty “Well done!” and extend our congratulations to Char and her team.