Lifetime Lounge for ‘Golden Girls’

Oct 31, 2005  •  Post A Comment

Lifetime will celebrate the 20th anniversary of “Golden Girls” in November with a broadband extravaganza.

On Tuesday Lifetime will launch its Lifetime Video Lounge broadband platform with an interactive campaign to support its early-November on-air programming toast to “Golden Girls,” a staple of the network since 1997 that draws more than 16 million viewers per week.

The broadband and wireless components used for the “Golden Girls” campaign will be broadened next year to allow viewers to create and develop content for the Lifetime Video Lounge site.

Lifetime Video Lounge is Lifetime’s version of MTV’s Overdrive, the broadband platform that’s credited as the new paradigm for how cable programmers deliver content on their Web sites. The Video Lounge will include about 20 video pieces at launch-the requisite assortment of behind-the-scenes content, extended clips, exclusive interviews and original videos such as actor diaries from “Strong Medicine” and “Missing,” said Lisa Black, VP of business and marketing development for Lifetime Entertainment Services.

As part of next month’s “Golden Girls” campaign, Ms. Black expects at least 100,000 viewers to participate in a text-to-win sweepstakes enabling a viewer to win a meet-and-greet and photo opportunity with “Golden Girls” stars Rue McClanahan, Betty White and Beatrice Arthur in New York on Nov. 22.

The Video Lounge will debut without advertiser support in order to work out the kinks, but Lifetime expects to bring advertisers into the fold by December.