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‘Martha’ Up, ‘Alex’ Down, ‘Tyra’ Flat

Oct 19, 2005  •  Post A Comment

In their fourth week in syndication, the talk strip “Martha” saw gains in its household rating, courtroom show “Judge Alex” declined and talker “The Tyra Banks Show” was even.

NBC Universal’s “Martha” scored a 1.7 national household rating for the week ended Oct. 9, according to Nielsen Media Research. That was up 6 percent from the previous week, but still down 15 percent from the show’s premiere week performance.

“Martha’s” week-to-week increase comes during a week marked by the Jewish holiday Rosh Hashanah, a daytime presidential press conference and postseason Major League Baseball pre-emptions. Scheduling disruptions were so prevalent Nielsen broke out “Martha’s” Tuesday ratings, leaving the new talk strip with a four-day average for the week.

Warner Bros.’ “Tyra” repeated its numbers from the previous week, when it scored a 1.5 household rating, up 36 percent from its premiere week performance. The highest-rated debuting strip was once again “Judge Alex,” which was down 5 percent for the week to a 2.1, even with its premiere week ratings.

In female demos, “Tyra” was the new strip to beat. In women 18 to 34, “Tyra” scored a 1.1, with “Alex” coming in at 0.8 and “Martha” garnering a 0.5. In women 18 to 49, “Tyra” and “Alex” tied at 1.0 while “Martha” scored a 0.8. In women 25 to 54, all three shows were at 1.0.

Among first-season off-network half-hour strips, both Buena Vista’s “My Wife & Kids” and Twentieth’s “Bernie Mac” dropped 5 percent to 2.1 in their fourth week in syndication.

For its third week in syndication, Warner Bros.’ “Sex and the City” grew 5 percent to a 2.1, while Debmar/Mercury’s “South Park” was even for the week with a 1.4.

Among the debuting off-network weekly hours, the second week of Twentieth’s “24” took the top spot with a 2.2, a 12 percent decline from its debut week. Buena Vista’s “Alias” was down 9 percent in its third week to a 2.1. The only off-network hour to grow for the week was Program Partners’ “Da Vinci’s Inquest,” which increased 5 percent to a 2.0. Sony’s “Stargate: Atlantis” was down 9 percent in its third week to a 1.4. Paramount’s “Enterprise” was down 13 percent for the week to a 1.3, while the national rating for the week for Warner Bros.’ “Smallville” was being reprocessed.