Nickelodeon is teaming up with The Alliance for a Healthier Generation, a joint initiative of the William J. Clinton Foundation and the American Heart Association, on a campaign against childhood obesity, the network announced Thursday.

Nickelodeon will use its multimedia platforms and Let’s Just Play campaign to spread the message and has earmarked $30 million worth of PSAs and interstitial time for the effort.

Some of the PSAs will feature former President Bill Clinton and Arkansas Gov. Mike Huckabee.

Jon Lafayette