Ratings for Rookie Strips a Mixed Bag

Oct 24, 2005  •  Post A Comment

The three nationally syndicated freshman strips turned in mixed household ratings performances during their fourth week on the air.

Talk strip “Martha” saw gains in its household rating, courtroom show “Judge Alex” declined and talker “The Tyra Banks Show” was even.

NBC Universal’s “Martha” scored a 1.7 national household rating for the week ended Oct. 9, according to Nielsen Media Research. That was a 15 percent decline in households from its premiere week performance.

“Martha’s” increase comes during a week marked by the Rosh Hashana holiday, a daytime presidential press conference and post-season Major League Baseball pre-emptions. Scheduling disruptions were so prevalent that Nielsen broke out “Martha’s” ratings on Tuesday, leaving the new talk strip with a four-day average for the week.

Warner Bros.’ “Tyra” repeated its numbers from last week, when it scored a 1.5 household rating, up 36 percent from its premiere week performance. The highest-rated debuting strip was once again “Judge Alex,” which was down 5 percent for the week to a 2.1, even with its premiere week.

In female demos, “Tyra” was the new strip to beat. In women 18 to 34, “Tyra” scored a 1.1, with “Alex” bringing in a 0.8 and “Martha” garnering a 0.5. In women 18 to 49, “Tyra” and “Alex” tied with a 1.0 while “Martha” scored a 0.8. In women 25 to 54, all three shows garnered a 1.0.

Among first-season off-network half-hour strips, both Buena Vista’s “My Wife and Kids” and Twentieth’s “The Bernie Mac Show” dropped 5 percent to 2.1 in their fourth week in syndication.

For its third week in syndication, Warner Bros.’ “Sex and the City” grew 5 percent to a 2.1, while Debmar/Mercury’s “South Park” was even for the week with a 1.4.

Among the debuting off-network weekly hours, the second week of Twentieth’s “24” took the top spot with a 2.2, a 12 percent decline from its debut week. Buena Vista’s “Alias” was down 9 percent in its third week to a 2.1. The only off-network hour to grow for the week was Program Partners’ “Da Vinci’s Inquest,” which increased 5 percent to a 2.0. Sony’s “Stargate: Atlantis” was down 9 percent in its third week to a 1.4. Paramount’s “Enterprise” was down 13 percent for the week to a 1.3, while the national rating of Warner Bros.’ “Smallville” was being reprocessed.