Ratings Gap Closing Between ‘Today,’ ‘GMA’

Oct 14, 2005  •  Post A Comment

It looks as if the morning-show ratings war is kicking into high gear again. After a summer watching NBC’s No. 1 “Today” show run 400,000 or more viewers ahead, ABC’s “Good Morning America” narrowed the gap to 150,000 the week of Oct. 3-7, according to data from Nielsen Media Research. That’s “GMA’s” closest finish since May, when the ABC morning show was three quarters of the way through its highest-rated season ever.

“Today” led the week with an average 5.49 million viewers, 2.8 million of them in the target demographic group of 25 to 54 years old. That was down 1 percent and 3 percent, respectively, compared with a year ago. “GMA” averaged 5.34 million, 2.6 million in the 25 to 54 demo, up 7 percent and 18 percent, respectively.

“The Early Show” on CBS averaged 2.8 million viewers, 1.2 million of them in the demo, down 2 percent and 8 percent, respectively.