‘Tyra’ Gains; ‘Martha’ Declines; ‘Alex’ Tops

Oct 5, 2005  •  Post A Comment

For the second full week of syndicated ratings, Warner Bros.’ new talk strip “The Tyra Banks Show” improved its performance in all key female adult demos and households, while NBC Universal’s debuting talker “Martha” saw across-the-board declines. But the top first season strip was Twentieth’s courtroom show, “Judge Alex.”

“Tyra” grew 18 percent to hit a 1.3 national household rating for the week ended Sept. 25, according to Nielsen Media Research. In the women 18 to 34 demographic, the demo in which Warner Bros. has been selling the show, “Tyra” grew 33 percent for the week to a 1.3. In women 18 to 49, the show increased 25 percent to a 1.0 and jumped 13 percent to a 0.9 in women 25 to 54.

“Martha” was down 15 percent from its first week to a 1.7 rating in households and down 18 percent in women 25 to 54 to a 0.9. Among women 18 to 49 “Martha” dropped 11 percent to a 0.8, while among women 18 to 34 the talk strip was down 29 percent to a 0.5.

“Alex” was down 5 percent for the week in households to a 2.0 but flat for the week in women 18 to 34 with a 0.8. For women 18 to 49, “Alex” declined 10 percent to a 0.9, while in women 25 to 54 the courtroom strip declined 9 percent to a 1.0.

Among off network comedy strips, Warner Bros.’ “Sex in the City” scored a 2.0 in its debut week, while Debmar/Mercury’s animated “South Park” scored a 1.4 for its first week in syndication.

The top new off-network one-hour weekly was Buena Vista’s “Alias,” which hit a 2.5, coming in second in the genre only to King World’s “CSI” (4.5). Both Warner Bros.’ “Smallville” and Sony’s “Stargate: Atlantis” debuted with a 1.7, while Paramount’s “Enterprise” started its first week with a 1.2.

For its second week in syndication, Program partners’ Canadian drama “Da Vinci’s Inquest” grew 21 percent to hit a 1.7.