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‘Tyra’ Up; ‘Alex,’ ‘Martha’ Flat for the Week

Oct 26, 2005  •  Post A Comment

Warner Bros.’ “The Tyra Banks Show” was the only nationally rated debuting strip to see gains for the week ended Oct. 16, while Twentieth Television’s “Judge Alex” and NBC Universal’s “Martha” were both even.

“Tyra” scored a 1.8 national household rating, according to Nielsen Media Research. That was a 20 percent increase over its performance the previous week, and a 64 percent increase over its 2005-06 premiere week performance.

Despite the gains, “Tyra” was eclipsed by “Alex,” which scored a 2.1 household rating, even with the previous week and with its premiere.

“Martha” scored a 1.7 household rating, flat for the week and down 15 percent from its premiere.

Among the key female demos, “Tyra” outperformed “Martha” and “Alex” across the board. In women 18 to 34, “Tyra” scored a 1.3 rating, “Alex” scored a 0.9 and “Martha” scored a 0.6.

In women 18 to 49, “Tyra” hit a 1.2, “Alex” had a 1.0 and “Martha” came in with a 0.9. In women 25 to 54, “Tyra” reached a 1.2, compared with “Alex’s” 1.1″ and “Martha’s” 1.0.

Among the new off-network comedy strips, Buena Vista’s “My Wife and Kids” and Twentieth’s “Bernie Mac” each grew 5 percent to a 2.2 household rating. Warner Bros.’ “Sex and the City” was flat with a 2.1, while Debmar/Mercury’s “South Park” was also even with a 1.4.

Among debuting weekly off-network hours, Twentieth’s “24” was tops with a 2.1, a 5 percent decline from the previous week. Buena Vista’s “Alias” scored a 2.0, also down 5 percent for the week. Warner Bros.’ “Smallville,” which had its ratings for the previous week reprocessed, scored a 2.0. Program Partners’ “Da Vinci’s Inquest” dropped 10 percent to a 1.8, while Sony’s “Stargate: Atlantis” was even for the week with a 1.4. Tying “Stargate” was Paramount’s “Enterprise,” which grew 8 percent for the week.