Warner Creating Exclusive VOD/PPV Features

Oct 12, 2005  •  Post A Comment

In an effort to build its video-on-demand business, Warner Home Video plans to create bonus extras that are exclusive to its on-demand and pay-per-view movies, starting with the December releases of hits “Batman Begins” and “Charlie and the Chocolate Factory.”

The studio has crafted additional 15-minute features for each film that provide details on various behind-the-scenes aspects of the movies, with instant windows of information that pop up on the screen.

The goal is to provide content that is completely unique to the VOD/PPV movie and can’t be seen on the DVD, creating an additional reason to buy the movie on-demand, said Michele Edelman, VP marketing for Warner Home Video On Demand.

“My goal is not to cannibalize the DVD business, but to build a complimentary business,” Ms. Edelman said. She added that Warner Home Video will offer similar unique content for all on-demand movies going forward, including “March of the Penguins” and “The Dukes of Hazzard.”