‘Alex’ Atop New Strips; ‘Tyra’ Big in Female Demos

Nov 21, 2005  •  Post A Comment

The top debuting nationally rated syndicated strip was Twentieth’s courtroom show “Judge Alex,” which declined 9 percent for the week ended Nov. 6 to a 2.0 national household rating, according to Nielsen Media Research. Warner Bros.’ debuting talker “Martha” was even for the week with a 1.7, while Warner Bros.’ “The Tyra Banks Show” was flat with a 1.5.

In female demos, “Tyra” was the new strip to beat, scoring a 1.5 in women 18 to 34 compared with “Martha” and “Alex,” both at 0.7. In women 18 to 49 “Tyra” hit a 1.2, while both “Martha” and “Alex” were at 0.9. In women 25 to 54 “Tyra” tied “Alex” with a 1.1, edging out “Martha” with a 1.0.

Among first-season off-network strips, Buena Vista’s “My Wife and Kids” was down 4 percent for the week to a 2.3, while Twentieth’s “Bernie Mac” was even for the week with a 2.2. Warner Bros.’ “Sex and the City” grew 10 percent to a 2.2 and Debmar/Mercury’s “South Park” grew 7 percent for the week to a 1.5.

Among the six first-year off-network hours, Buena Vista’s “Alias” was No. 1, growing 9 percent for the week to a 2.4. In second place was Twentieth’s “24,” which was up 5 percent to a 2.1.