Fox Sports Making Sales Exec Moves

Nov 28, 2005  •  Post A Comment

Fox is expected to name Neil Mulcahy executive VP of sports sales next week.

The move is one of a handful of changes that are part of the network’s effort to expand and reorganize its sports advertising sales department to get ready for the arrival of Bowl Championship Series college football games next season.

Mr. Mulcahy, who was senior VP of entertainment sales and head of Eastern sales, national sales promotion, late-night and Fox.com, will continue to report to Fox Sales President Jon Nesvig.

It was unclear at press time who would assume Mr. Mulcahy’s entertainment responsibilities.

Jim Burnett, who was senior VP for sports sales, is expected to be promoted to executive VP of sports and strategic marketing. He also will report to Mr. Nesvig.

Mr. Burnett’s job will focus on marketing sponsorships for the BCS and existing sports packages on Fox.

In addition to the BCS, Fox Sports carries the National Football League, Major League Baseball and NASCAR.

With the additional of the BSC, Fox is moving into areas it didn’t have to worry about before, including the sale of title sponsorships to various bowl games and activating marketing programs on the local level for those bowls.

Other executives are expected to get new assignments as the reorganization takes shape.

A Fox Sports spokesman had no comment on the changes.