‘Geraldo’ Strip Declines in First Week

Nov 4, 2005  •  Post A Comment

Twentieth Television’s limited rollout of its debuting first-run syndicated news strip “Geraldo at Large” declined from its first day on the air to its fourth, but was even with the October average of Twentieth’s canceled newsmagazine “A Current Affair.”

“Geraldo” scored a 2.1 household rating and 4 share for its primary runs in 32 metered markets last Thursday, according to Nielsen Media Research. That was down 19 percent from last Monday’s 2.6 rating and 5 share. For last Monday, Wednesday and Thursday, “Geraldo” averaged a 2.3 rating and 5 share, which was down 30 percent from its average lead-in of 3.3/6, and down 8 percent from the November 2004 time period average of 2.5/5. Tuesday’s metered market numbers were not available as of the end of last week due to a Nielsen technical glitch.

“Geraldo,” which is airing mostly on Fox owned-and-operated stations in prime access, early fringe and late fringe time periods, was even with the October 2005 average of “Affair,” which garnered a 2.3/5. Compared with “Affair’s” debut week in March, however, “Geraldo” was down 30 percent (3.3/6 versus 2.3/5).