NATAS to Honor Content on Nontraditional Platforms

Nov 16, 2005  •  Post A Comment

The National Academy of Television Arts and Sciences will recognize programming created for nontraditional platforms in each of the major awards ceremonies it sponsors, starting with the 27th Annual Sports Emmy Awards scheduled for May 1, 2006.

A similar category will be added in 2006 to the Daytime Emmys, which will be dispensed in late May, and to the News and Documentary and Business and Financial Reporting Emmys, which are scheduled for fall 2006.

“Consumers have the capability of seeing television anywhere, anytime,” said NATAS President and CEO Peter Price. “And as the technology continues to develop, it will be content — news, sports and entertainment programming — that drives consumer demand. [NATAS] wants to take a leadership position in encouraging and recognizing creativity in editorial content and video production for these emerging media.”

Entries for the new awards must be original material created for broadband or mobile platforms. This could include video blogs and Web programming, including journalistic reporting, event coverage or event analysis; short episodic material created for mobile devices; video-on-demand; and other video delivered over an IP network or platform such as wireless, broadband or VOD.

Entries cannot be material originally produced for television viewing and repurposed for the new media. Entries will be accepted only on DVD and must not exceed 20 minutes in length.

In other NATAS news, Andrew Heyward, whose near-decade as president of CBS News came to an end this month, is scheduled to speak at the 3rd Annual Emmy Awards for Business and Financial Reporting, set for Dec. 1 at the new Bloomberg headquarters in New York. Mr. Heyward will address the effect of the digital revolution on TV journalism.