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New Syndie First-Run Strips Post Ratings Gains

Nov 22, 2005  •  Post A Comment

The three rookie nationally rated first-run strips all saw gains in their household ratings for the first full week of sweeps. Warner Bros.’ “The Tyra Banks Show” continued to shine in key female demos.

Twentieth Television’s “Judge Alex” was again the top debuting first-run strip for the week ended Nov. 13, growing 5 percent over the previous week to a 2.1 national household rating, according to Nielsen Media Research. NBC Universal’s “Martha” was up 6 percent to a 1.8, while “Tyra” grew 7 percent to a 1.6.

In women 18 to 34, “Tyra” had its best week ever with a 1.6 rating, compared with “Martha’s” 0.8 and “Alex’s” 0.6. In women 18 to 49 “Tyra” scored another series high with a 1.3 while “Martha” and “Alex” both were at 0.9. In women 25 to 54 “Tyra” matched its series high of 1.2, followed by “Martha” with a 1.1 and “Alex” with a 1.0.

Among debuting off-network strips, Twentieth’s “Bernie Mac” and Buena Vista’s “My Wife and Kids” both scored 2.3 in households. “Bernie” hit a series high, growing 5 percent for the week, while “Wife” was flat. Warner Bros.’ “Sex and the City” declined 5 percent to a 2.1 while Debmar/Mercury’s “South Park” hit a series high, growing 7 percent to a 1.6.

In the one-hour weekly genre, Buena Vista’s “Alias” was the top first-season performer in households with a 2.3, despite declining 4 percent for the week. Twentieth’s “24” grew 5 percent to a 2.2, while Program Partners’ “Da Vinci’s Inquest” also grew 5 percent to a 2.0. Warner Bros.’ “Smallville” was up 12 percent to a 1.9, while Sony’s “Stargate: Atlantis” increased 6 percent to a 1.7. Paramount’s “Star Trek: Enterprise” declined 7 percent to a 1.3.