Trio Moving off Cable, Onto Broadband

Nov 21, 2005  •  Post A Comment

NBC Universal said Monday it will discontinue Trio as a cable network and move the brand to broadband. The broadband version of Trio will launch Jan. 1 and include its “Brilliant But Cancelled” series and pop culture stunts such as AwardsMania.

More robust Trio-exclusive broadband content will be added later in 2006, NBCU said.

A year ago, Trio lost a big chunk of its viewers when it was dropped by DirecTV. The service has quietly continued this year amid persistent speculation about a shutdown.

“NBCU’s launch of Trio on broadband is a testament to the strength and popularity of the Trio brand,” said Lauren Zalaznick, president of Trio. “The Web is a perfect place to expand that ‘programming philosophy’ to an unlimited audience.”