Atom Bolsters Its Strength With Video Search Service

Dec 19, 2005  •  Post A Comment

Atom Shockwave, parent company of the popular online video site AtomFilms, has introduced an online video search service as part of its efforts to expand into this emerging area.

The search service, which was slated to go live this past weekend at addictingclips.com, is designed to help viewers find online entertainment clips, such as popular viral videos and content from established TV programmers.

Addictingclips.com is both a directory of about 1,000 videos, updated daily, and a search service for video available on the Web. Axe Body Spray has signed as the charter advertiser.

Atom’s foray into this space is noteworthy for many reasons. First, AtomFilms is one of the stalwarts of online entertainment and a competitor to the broadband platforms cable networks have recently launched. Also, big media has been snatching up online video sites with regularity in the past few months and it’s widely believed that AtomFilms would be a logical acquisition target. Adding video search would shore up Atom’s already strong position, with its seven years of experience and 5 million to 6 million unique visitors each month to AtomFilms.

“We now have a broader video play,” said Mika Salmi, CEO of Atom Shockwave. “This all helps build our business.” He’s made no decision about whether the company might sell or go public next year, but both are options.

AtomFilms’ new service will face competition from other online players such as Google and AOL. AOL announced this month that it will add content from several MTV networks to its video search engine at AOL.com/video.