New Strips Up for Thanksgiving Week

Dec 7, 2005  •  Post A Comment

All three of the first-season nationally rated strips were up for the third full week of November sweeps, with Twentieth Television’s “Judge Alex” again outpacing the other debuting first-run competition in households.

For the week ended Nov. 27, the syndicated courtroom strip “Alex” scored a 2.4 national household rating, according to Nielsen Media Research. Aside from hitting a new series high in households, “Alex” was up 4 percent over the previous week. Warner Bros.’ “The Tyra Banks Show” and NBC Universal’s “Martha” tied for the week when both shows hit a 1.9. “Martha” was up 6 percent for the week, while “Tyra” grew 12 percent to hit a series high. Weekly ratings for all three strips were based on a four-day average, with Nov. 24 (Thanksgiving) Day, taken out of the average due to preemptions.

In female demos, “Tyra” remained the dominant player among the new first-run strips. In women 18 to 34 “Tyra” scored a 1.7, compared with “Alex’s” 0.8 and “Martha’s” 0.7. In women 18 to 49, “Tyra” scored a 1.4, “Alex” hit a 1.1 and “Martha” garnered a 1.0. In women 25 to 54 “Tyra” and “Alex” tied with a 1.3, edging out “Martha” with a 1.2.

Among rookie off-network strips, Disney’s “My Wife and Kids” was down 12 percent to a 2.2, tying Twentieth’s “Bernie Mac,” which was down 4 percent. Warner Bros.’ “Sex and the City” dropped 5 percent to a 2.0 while Debmar/Mercury’s “South Park” declined 6 percent to a 1.5. All four shows reported five-day averages.

Buena Vista’s “Alias” was the top off-network hour weekly, declining 4 percent to a 2.4. Twentieth’s “24” was up 5 percent to a 2.2, while Program Partner’s “Da Vinci’s Inquest” grew 6 percent to a 1.9. Warner Bros.’ “Smallville” was even with a 1.8, Paramount’s “Star Trek: Enterprise” hit a syndication high by growing 14 percent to a 1.6 and Sony’s “Stargate: Atlantis” was down 17 percent to a 1.5.