Orlando Returning to CBS

Dec 21, 2005  •  Post A Comment

John Orlando, who has spent five years with the National Association of Broadcasters, most recently serving as executive VP of government relations, is returning to CBS on Jan. 17 as Washington senior VP for the new CBS Corp., after the separation of Viacom businesses.

The announcement of the new position was made Wednesday by Martin Franks, executive VP of planning, policy and government relations for CBS Corp. Word that Mr. Orlando was leaving the association was originally reported by TelevisionWeek Monday-the same day NAB announced that the association hired Laurie Knight, a beer association lobbyist as an NAB senior VP in its government relations department.

Mr. Orlando had been Washington VP for CBS and VP and principal at Timmons and Co., a Washington lobbying firm, before joining NAB. He also had worked on Capitol Hill for 14 years and is a former top staffer to Rep. John Dingell, D-Mich. He is the first senior NAB executive to depart from the association since David Rehr, the former beer industry association chief, stepped in as NAB’s president and CEO on Dec. 5.

“John is one of the most experienced lobbyists in the business, whose knowledge of our company, the media and the regulatory sector is matched by very few in our industry,” said CBS Corp. President and CEO Leslie Moonves. “He is a true student of the medium, and we are all very pleased to welcome him back. Marty and I are going to rely on him heavily to navigate the waters of Washington as we launch the new CBS Corp.”

“I have known John for many years, and in that time he has emerged as one of the most liked, respected and skilled lobbyists working in media,” Mr. Franks said. “His background in television, relationships with government agencies and officials and his grasp of the issues and challenges facing our industry will be of tremendous value to us in the months and years ahead.” Doug Halonen contributed to this report