WB Makes Deal to Deliver Content Through Verizon’s V Cast

Dec 21, 2005  •  Post A Comment

The WB Network became the latest network to deliver content on cellphones when the network announced Tuesday a deal with Verizon Wireless to offer clips of several series on the wireless provider’s V Cast video service.

As part of the alliance, clips from new episodes of several WB series, including “Everwood,” “Gilmore Girls,” “Smallville” and “Supernatural,” will be made available to V Cast customers the day before the episode airs on the network. V Cast is Verizon Wireless’ video service available to customers who pay $15 a month for the service on top of their wireless plan and have V Cast-enabled cellphones.

In addition to The WB episodes, Warner Bros. is also making available clips from classic cartoons such as “The Flintstones,” “The Jetsons” and “Scooby-Doo” and featuring characters such as Bugs Bunny and Tweety. And the studio is offering V Cast customers video trailers for new motion picture releases from Warner Bros. Pictures, Warner Independent Pictures and Warner Home Video.

The Verizon-WB agreement is the latest in a string of deals being struck by content owners and wireless providers to deliver video content to wireless phones-considered by some industry experts as an area with significant growth potential. Just last week wireless provider Cingular inked an agreement with HBO to deliver clips of popular HBO series to Cingular customers who have that provider’s video service.