CBS to Team With In-Store Sports Network for Grammy Promos

Jan 25, 2006  •  Post A Comment

MediaPlace and its subsidiary, the In-Store Sports Network, announced Wednesday that they are going to help CBS try to reach younger viewers by playing tune-in promotions for the 2006 Grammy Awards in more than 2,000 Foot Locker, Champs Sports and Footaction stores starting immediately.

In the promos, music videos featuring nominated artists and songs will be paired with category-specific Grammy plugs.

MediaPlace CEO Scott Kushner said in the announcement, “CBS is using us as an innovative way to integrate a ‘tune-in’ message to this important, hard-to-impact young adult audience while they’re out of their homes and enjoying themselves in a lively mall environment. This demographic is less likely to catch a CBS Grammy Awards promo on prime TV, so this media buy makes for a good complement to CBS’s overall on-air marketing plan for the Grammys.”

The 2006 Grammy Awards will be televised Feb. 8 on CBS.