Christmas Week Slow for Debuting Syndies

Jan 5, 2006  •  Post A Comment

For the week ended Dec. 25, holiday shopping and a slew of repeats appeared to hit syndicated programming in the ratings, with virtually all of the first season offerings either flat or down for the week.

The highest-rated debuting first-run strip was Twentieth Television’s “Judge Alex,” which dropped 4 percent for the week to score a 2.2 national household rating, according to Nielsen Media Research.

NBC Universal’s “Martha” was flat for the week with a 1.8 rating, while Warner Bros.’ “The Tyra Banks Show” was also even for the week with a 1.7.

Among female demos “Tyra” scored a 1.3 in the 18 to 34 demo, compared with “Alex” and “Martha,” both with a 0.7. In women 18 to 49 “Tyra” scored a 1.2,” while “Alex” and “Martha” came in with a 0.9. All three talk strips scored a 1.1 in women 25 to 54.

Among off-network comedy strips new to syndication, Disney’s “My Wife and Kids” dropped 4 percent to a 2.3, while Warner Bros.’ “Sex and the City” dropped 4 percent to a 2.2, tying Twentieth’s “The Bernie Mac Show,” which was flat for the week, Debmar/Mercury’s “South Park” dropped 6 percent for the week to a 1.6.