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Coors Light Signs as Super Bowl Week Presenting Sponsor

Jan 16, 2006  •  Post A Comment

NFL Network on Monday said Coors Light has agreed to be the presenting sponsor of 60 hours of Super Bowl-related programming during Super Bowl week.

Coors Light is the official beer sponsor of the NFL and NFL Network, but NFL Network has never had a presenting sponsor for its Super Bowl coverage before.

As the presenting sponsor, Coors Light will receive customized billboards, on-set logo exposure on “NFL Total Access” and tagged tune-in promos. Financial terms of the deal were not disclosed.