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‘Family Guy’s’ Stewie to Host Web-Based Talk Show

Jan 24, 2006  •  Post A Comment

Fox is planning to launch a Web-based late-night talk show featuring Stewie, the toddler character from the animated series “Family Guy.” Ross Levinson, president of Fox Interactive Media, made the announcement Tuesday during a session at the annual National Association of Television Program Executives conference.

Mr. Levinson said “Family Guy’s” profile is one of the most popular pages on News Corp.-owned MySpace.com. “We think that property is perfectly suited to the Web,” he said.

The talk show will appear on fox.com and other Fox-owned Web sites, and Mr. Levinson expects users to pass it along to friends online. He added that the idea has already been pitched to Madison Avenue, which has expressed interest in the project.

“I think we’re going to make some money,” he said, adding that the Web show won’t cannibalize viewership of the show on the network or in syndication.