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Fox, DirecTV Sign On-Demand Deal

Jan 5, 2006  •  Post A Comment

Fox Entertainment Group and satellite operator DirecTV announced Thursday that they reached a video-on-demand agreement under which content from Fox Broadcasting and FX will be available to DirecTV customers, including new episodes of prime-time FX series that can be viewed up to 48 hours before their network premiere.

In a release tied to the Consumer Electronics Show in Las Vegas, the companies said the content will be available to DirecTV subscribers who have the satellite operator’s new DirecTV Plus digital video recorder and will include on-demand access to FX series such as “The Shield,” “Rescue Me,” “It’s Always Sunny in Philadelphia” and “30 Days,” as well as Fox series “24” and “Prison Break.”

The first phase of the Fox-DirecTV VOD partnership will begin in March, when subscribers can pay $2.99 for a new episode of a prime-time series on FX 24 to 48 hours before the episode is shown on the cable network.

The second phase, to be launched later this year, will allow subscribers to pay 99 cents for six to seven days of access to previously aired episodes of Fox series.

DirecTV will also allow viewers free on-demand access to a weekly showcase of exclusive highlights from Fox Entertainment, including extended footage from Fox programs, behind-the-scenes clips from Fox TV series and movies and limited promotional presentations of full-length TV episodes.

The deal with Fox comes two months after DirecTV struck a VOD deal with NBC Universal under which programs from the media company’s cable and broadcast networks would be made available for 99 cents within hours of their initial airing.