New First-Run Strips Mostly Down

Jan 20, 2006  •  Post A Comment

The hangover of New Year’s Eve had an impact on first-run syndicated strips in a week full of repeats and college football pre-emptions.

For the week ended Jan. 8, the top-rated new strip, Twentieth’s “Judge Alex,” dropped 8 percent to a 2.2 national household rating, according to Nielsen Media research. The ratings also included live-plus-same-day assessment of DVR viewing.

Warner Bros.’ “The Tyra Banks Show” dropped 16 percent to a 1.6, while NBC Universal’s “Martha” was down 11 percent, also to a 1.6.

Among first-season off-network strips, Twentieth’s “The Bernie Mac Show” bucked the downward trend to hit a new syndication high of 2.5. Buena Vista’s “My Wife and Kids” grew 14 percent to also hit a 2.5. Warner Bros.’ “Sex and the City” declined 5 percent to a 2.1, while Debmar-Mercury’s “South Park” was flat for the week with a 1.6.

For one hour off-network weeklies, the top-rated “Alias” from Buena Vista hit a new syndicated high with a 2.6, growing 44 percent from the previous week.