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Rodriguez Promoted at Twentieth Television

Jan 6, 2006  •  Post A Comment

Matthew Rodriguez has been promoted to senior VP of marketing and creative for Twentieth Television. The announcement was made Friday by President and Chief Operating Officer Bob Cook, to whom he will report.

Mr. Rodriguez will oversee consumer and corporate marketing and promotional activities for Twentieth Television’s library of first-run and off-net programs. Most recently he was the company’s VP of on-air promotions, where he also was responsible for creating the sales presentations for the company’s programming.

Mr. Rodriguez started his marketing career in 1994 when he joined Twentieth as a coordinator in on-air promotion. In 1996 he was promoted to manager of on-air promotion. He was named director in 1998 and was promoted to vice president in 2001. Prior to joining Twentieth, Mr. Rodriguez produced nationally syndicated radio programs for Entertainment Radio Networks.

In 2003 he won a Promax World Class Award for his on-air promotion campaign for “Cops,” and in 2004 he won a Gracie Allen Award from American Women in Radio and Television for a campaign he developed for “Divorce Court.”