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‘Washington Week’ Forms Editorial Alliance With National Journal

Jan 30, 2006  •  Post A Comment

“Washington Week,” public TV’s longest-running news and public affairs program, has a new editorial partner, two new underwriters and a mouthful of a new title: “Washington Week With Gwen Ifill and National Journal.”

The changes in the 36-year-old show, which reaches some 1.3 million households each Friday night, will take effect Feb. 17. Corporate funding will come from Boeing Co. and Chevron, in addition to the Corporation for Public Broadcasting and the Public Broadcasting Service.

Under the arrangement, “Washington Week” will have access to the resources of National Journal and continue to feature Journal staff members as panelists. “Week” producers are planning new features to better utilize the combined resources of both. The two entities also will incorporate joint fund-raising, marketing and promotion efforts.

“We see this as an evolving collaboration, and we are all prepared to explore new ideas through which we can work together. This agreement gives ‘Washington Week’ a deeper editorial bench, as well as a much more expansive marketing presence,” said Sharon Percy Rockefeller, president and CEO of Washington station WETA-TV, which produces the program.