Massey, McGuire Named to New Communications Positions

Feb 13, 2006  •  Post A Comment

UPN’s top publicity executive, Joanna Massey, has been named to the newly created position of senior VP of communications for the West Coast for CBS Corp., while Paul McGuire, former UPN head of publicity and the current top PR executive for The WB, has been named senior VP of communications for the new network The CW.

Ms. Massey will support campaigns and announcements on the West Coast connected to content-related activity across CBS Corp.’s existing programming operations and new businesses. She will also serve as the company’s West Coast communications point person for CBS.com as well as other new media ventures. She will report to Chris Ender, senior VP of communications for CBS.

Ms. Massey was senior VP for media relations for UPN since April 2001, overseeing the network’s public relations and business communications areas. Before joining UPN, she was VP of marketing and new business development for LMNO Productions, where she was responsible for overseeing the production company’s efforts to expand into interactive TV and the Internet. Prior to her stint at LMNO, Ms. Massey was a publicist for CBS and worked for the PR firm Fleishman-Hillard.

In his new position, Mr. McGuire will work with The CW President of Entertainment Dawn Ostroff and John Maatta, The CW’s chief operating officer, to develop communications for the new network, a joint venture between CBS Corp. and Time Warner. He will also orchestrate The CW’s launch campaign in the press, building its communications department and overseeing publicity, media relations, internal communications and talent relations activities.

Mr. McGuire had been with The WB as senior VP of network communications since 2001. Before that, he was senior VP of media relations at UPN, where he oversaw corporate communications and planning and executing show publicity campaigns for the network.

From 1995 to 1998 Mr. McGuire worked for NBC as VP of prime-time program publicity for corporate communications, where he directed print publicity campaigns for the network.