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New First-Run Strips See Gain First Full Week of Sweeps

Feb 22, 2006  •  Post A Comment

For the first full week of sweeps, syndicated rookie first-run strips saw gains in households despite disruptions caused by NBC’s Olympics coverage.

For the week ended Feb. 12, the top-rated rookie strip, Twentieth’s court show “Judge Alex” grew 8 percent from the previous week to a national household rating of 2.3, a number that include live-plus-same-day viewing, according to Nielsen Media Research.

NBC Universal’s talk strip “Martha” grew 6 percent from the previous week to a 1.8 in households, while Warner Bros.’ “The Tyra Banks Show” was up 13 percent to a 1.7.

In younger female demos “Tyra” was the leader, scoring a 1.3 in women 18 to 34 compared with a 0.6 for “Martha” and a 0.8 for “Alex.” Among women 18 to 49, “Tyra” rated a 1.2, with “Alex” at a 1.0 and “Martha” at a 0.8. Among women 25 to 54, “Alex” scored a 1.2, “Tyra” hit a 1.1, with “Martha” coming in with a 1.0.

Among rookie off-network strips, Twentieth’s “The Bernie Mac Show” was up 5 percent for the week to a 2.3, while Warner Bros.’ “Sex and the City” was flat with a 2.2. Buena Vista’s “My Wife and Kids” dropped 13 percent to a 2.1, with Debmar-Mercury’s “South Park” even for the week with a 1.5.

For rookie weekly hours, Buena Vista’s “Alias” was tops with a 2.2, down 4 percent from the previous week, with Twentieth’s “24” down 9 percent to a 2.0. “Warner Bros.’ “Smallville” grew 12 percent to a 1.9, with Program Partners’ “Da Vinci’s Inquest” dropping 15 percent to a 1.7. Also at a 1.7 for the week was Sony’s “Stargate: Atlantis,” which was flat from the previous week. Paramount’s “Star Trek: Enterprise” declined 13 percent for the week to a 1.3.