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Five Stations Sign With The CW

Mar 1, 2006  •  Post A Comment

The CW announced Wednesday it has signed exclusive, long-term affiliation agreements with five stations, four of which have been affiliated with The WB and one of which has been an affiliate of UPN.

When the five new affiliates, which collectively reach 4.32 percent of the TV homes in the country, are added to the 16 Tribune-owned WB stations and 11 CBS-owned UPN stations announced as founding affiliates, The CW’s reach rises to almost 52 percent of the country.

The newly signed affiliates are WBNX-TV, the Winston Broadcasting Network-owned WB affiliate in Cleveland, the 16th-largest market in the country; WKCF-TV, the Emmis Communications-owned WB affiliate in Orlando, Fla., designated market area No. 20; WJZY-TV, the Capitol Broadcasting-owned UPN affiliate in Charlotte, N.C., DMA No. 27; WBKI-TV, the Cascade Broadcasting Group-owned WB affiliate in Louisville, Ky., DMA No. 50; and WMWB-TV, the Weigel Broadcasting Co.-owned WB affiliate in South Bend, Ind., DMA No. 87.

The CW, a 50-50 joint venture of Warner Bros. Entertainment and CBS Corp., is scheduled to launch this fall and is expected to merge the strongest programming of UPN and The WB.