Grabbing the Guys

Mar 6, 2006  •  Post A Comment

IAG Research measures viewer reactions to programming on 16 networks every day. On average, more than 5,000 respondents daily complete surveys about their viewing of TV shows they watched the night before. One set of data focuses on program attentiveness, capturing viewer engagement with the content of the show. In our Feb. 13 IAG chart, we explored “The Engagement Gap”-differences that exist in engagement scores among men and women. That is to say, certain shows attract higher attention among women.

This time the data from IAG focuses on series airing on the six broadcast networks in prime time for which engagement levels for men 18 to 49 are higher than for women of the same age group. This chart lists series (one per broadcast network) whose episodes are watched more intently by male viewers age 18 to 49 than by their female counterparts.