MyNetworkTV Signs Six More Affiliates

Mar 9, 2006  •  Post A Comment

Fox’s MyNetworkTV Thursday announced it has signed six more affiliates, bringing the carriage commitments for the new network to 45 percent of the TV universe in the country. MyNetworkTV is scheduled to launch Sept. 5.

The latest stations joining MyNetworkTV’s affiliate roster include Meredith Broadcasting Group’s UPN affiliate KPDX-TV in Portland, Ore. (the 23rd-largest market in the country), and WB affiliate KSMO-TV in Kansas City, Mo. (market No. 31); Roberts Broadcasting-owned UPN-affiliated WRBU-TV in St. Louis (No. 21); Venture Technologies Group-owned UPN affiliate WNYA-TV in Albany, N.Y. (No. 55); and two digital stations, Television Wisconsin’s UPN affiliate WISC-TV in Madison (No. 85); and QueenB Television’s UPN affiliate WKBT-TV in LaCrosse-Eau Claire, Wis. (No. 123).

MyNetworkTV is cleared in 45 percent of the United States.

Fox Television Stations CEO Jack Abernethy said in the announcement that “with an entrepreneurial spirit reflective of MyNetworkTV, [the stations] each bring powerful attributes to the network, and we are looking forward to working with them.”

Meredith Broadcasting President Paul Karpowicz said in the announcement, “In a very competitive landscape, we think the MyNetworkTV model offers a great opportunity from a ratings and revenue perspective.”

Gregg Filandrinos, executive VP and chief operating officer of Roberts Broadcasting, said in the announcement, “This network represents the most effective and productive model to be a national broadcast network affiliate without losing control of your localism.”