Nickelodeon to Bolster Development for Nonlinear Platforms

Mar 9, 2006  •  Post A Comment

Nickelodeon is making a multimillion-dollar commitment to develop content for nonlinear platforms, the network said Thursday during its upfront presentation to advertisers in New York.

“We’re in a digital era for kids,” said Cyma Zarghami, president of Nickelodeon and MTV Networks Kids and Family Group. “We already are programming to kids on 15 different platforms, and we’re excited to be expanding our tradition of strong content development to reach across broadband, digital and wireless screens that have become a daily part of their lives.”

Ms. Zarghami said it’s important not just to move content from TV to other platforms but to develop content specifically for each platform.

Programming announced by Nickelodeon includes “Tak and the Power of JuJu,” a CGI-animated series scheduled to premiere in 2007 on Nickelodeon that is adapted from a video game; “Mr. Meaty,” which will premiere on Nickelodeon after appearing as shorts on the TurboNick Web site; and “Downward Doghouse” (working title), a series that introduces preschoolers to Chinese culture, scheduled to premiere on Nick Jr. in March 2007.

Nick also said it plans to launch video podcasts that will be available on Nick.com and through the iTunes Music Store. One podcast will feature the “Kids Choice Awards,” which this year will be hosted by Jack Black.