Olympics Propel ‘Today’ to Biggest Week in Viewers Since 2004

Mar 2, 2006  •  Post A Comment

NBC’s “Today” show skated to a big ratings win for its final Olympics-driven week in Italy, averaging more than 6.9 million viewers, according to data from Nielsen Media Research. The performance was the NBC’s morning show’s best Olympics week ever and its biggest audience since the week of the 2004 presidential election.

ABC’s “Good Morning America” averaged 5.04 million viewers for the week of Feb. 20. While that means the week goes into the ratings books as the fifth time this season that “Today” has beat “GMA” by more than 1 million viewers, it also shows “GMA’s” viewership up 21 percent from the comparable week against “Today” in Salt Lake City for the Winter Olympics in 2002.

“The Early Show” on CBS averaged 2.91 million viewers.