National Association of Broadcasters President and CEO David Rehr said Friday that one of his top goals as the association’s new chief will be to promote station efforts to get retransmission consent compensation from cable.

“It is only a matter of time until all those who distribute our broadcast signals recognize that broadcasters will be compensated for their content,” Mr. Rehr said during a conference in Washington sponsored by American Women in Radio and Television. “That means ensuring that our distribution partners recognize the value of our local content-especially the large cable monopolies,” Mr. Rehr said.

The NAB chief also said he plans to refocus the association’s lobbying from defense to offense. “In other words, instead of reacting, broadcasters are going to be proactive,” he said. “We’re going to take the fight to those that want to undermine our business.”