The CW Signs Six More Affils; Clearance Nearing 68 Percent

Mar 21, 2006  •  Post A Comment

The CW announced Tuesday that it has signed long-term affiliation agreements with six more stations. The new deals increase the potential audience for The CW to nearly 68 percent of the TV homes in the country. The CW will merge the best of the prime-time lineups of UPN and The WB when it launches in September.

When Warner Bros. Entertainment and CBS Corp. announced on Jan. 24 they were shuttering UPN and The WB and launching, they said the new network would reach 95 percent of the country.

The newly signed affiliates include one WB affiliate: Cascade Broadcasting’s KWBA-TV in Tucson, Ariz., the 71st-largest TV market in this country. The other five stations are UPN affiliates: Robertson Broadcasting’s WZRB-TV in Columbia, S.C. (market No. 83) and WRBJ-TV in Jackson, Miss. (market No. 89); and the digital channels of Gray Television’s CBS affiliates KWTX-TV in Waco, Texas (94), and WTVY-TV in Dothan, Ala. (172).