Time Warner Cable in Discussions to Put Top Broadcast Series on VOD

Mar 28, 2006  •  Post A Comment

In a move that could bring the digital video recorder and subscription-based video-on-demand closer together, Time Warner Cable is holding discussions with the major broadcast networks that could result in the cable operator making the 20 most popular television series available to subscribers on VOD.

A spokesman confirmed that the No. 2 cable operator is holding discussions with network officials, but stressed the talks are in a very early stage and might not result in a deal. News of the plan first came to light in Monday’s edition of The New York Times.

Time Warner’s move comes amid success for SVOD products such as HBO On Demand, and ties in directly with efforts in the entertainment industry to serve up television shows in a variety of formats that give viewers more control over how and when they watch their favorite series.

The proposal on the table involves making available on an SVOD channel some of television’s most popular series immediately after their first-run airdate. The shows would be continually refreshed with newer episodes. Cable subscribers would pay an additional fee to access the programming.