‘Unit’ Scores for CBS; ‘Sons’ Boosts ABC

Mar 8, 2006  •  Post A Comment

The premiere of CBS’s new military action drama “The Unit” gave the network its best delivery on a Tuesday in three months, while ABC’s back-to-back-episodes debut of “Sons & Daughters” helped improve that network’s recent fortunes on a night that has belonged to Fox and its “American Idol.”

At 9 p.m. (ET) “The Unit” scored a 5.1 preliminary household rating in adults 18 to 49, a number that includes live-plus-same-day viewing, according to Nielsen Media Research. That was up 21 percent from the season average for previous time period holder “The Amazing Race,” and a 34 percent increase over its “NCIS” lead-in. The debut of ABC’s “Sons” at 9 p.m. scored a 3.4 in the demo, down 8 percent for the season in the time period but up 21 percent on the four-week average for previous time period holder “According to Jim.”

“Sons” was up 62 percent from its lead-in-“Jim” at 8:30 p.m. (2.1)-but its second episode, at 9:30 p.m., dropped 12 percent from the first.

NBC’s 8 p.m. time slot premiere for “Joey” was underwhelming with a 1.4 in the demo, down 39 percent from prior time period holder “Fear Factor’s” average of 2.3 and down 53 percent from its own season-to-date average on Thursday nights (3.0). A second episode of “Joey” at 9:30 p.m. grew slightly from its lead-in to a 1.5.

Despite the debuts, Fox had the two top-rated shows in the demo for the night with “Idol” (11.6) at 8 p.m. and its lead-out, medical drama “House” (8.4).