BBC World Gears Up to Launch 24-7 News Channel in U.S.

Apr 19, 2006  •  Post A Comment

BBC World Limited on Wednesday said it hired ad agency BBDO for the launch of the 24-hour BBC World News Channel in the U.S. BBC World News is expected to be carried by Cablevision in New York on its digital tier starting at the end of the month. BBC also hired Mediaedge:cia to handle media buying for the new channel and Weber Shandwick to do public relations.