Couch Potato Reborn as Laptop Laggard In New Ads

Apr 17, 2006  •  Post A Comment

AOL and Warner Bros., which teamed to put dozens of classic TV programs on the Web via their In2TV service, are launching an ad campaign in which a couch potato is shown watching his laptop instead of a TV set.

The campaign for ad-supported In2TV begins this week with outdoor and radio executions and uses the tag line “Online. Anytime. Always.” A TV campaign may follow, an AOL spokesperson said.

A billboard currently in New York’s Times Square highlights some of the shows in In2TV’s lineup. Next month, a billboard on Sunset Boulevard in Los Angeles will show the couch potato watching shows poolside.

In2TV is also hoping to attract attention with an online instant-win game. Viewers will be asked to watch a clip from an In2TV program and answer a trivia question. Prizes include a WinBook Mini PC. Radio spots will promote the sweepstakes on CBS radio stations in 10 markets.

In2TV was launched last month by AOL and Warner Bros., and so far the company has declined to provide statistics on how many viewers it has attracted with its programs, which include “Welcome Back, Kotter,” “Chico and the Man,” “Alice,” Kung Fu” and “Lois and Clark.”