Discovery Introduces Broadband Channels, Mobile Network

Apr 6, 2006  •  Post A Comment

Discovery Networks unveiled plans for ad-supported broadband channels for each of its major linear networks Thursday during its upfront presentation to advertisers.

The broadband channels will provide additional video content complementary to Discovery Channel, Animal Planet, Travel Channel, TLC and Discovery Health. The channels represent a renewed focus on broadband at Discovery, which pulled back on its online ventures last year.

The first channels are Discovery Channel Beyond and Travel Channel Beyond, slated for an April 15 launch. Broadband channels for TLC, Animal Planet and Discovery Health Channel will follow. The new channels include short-form content, such as behind-the-scenes footage and user-generated documentaries.

Discovery also said it will introduce in the third quarter a 24-hour mobile network with content from across its networks and genres. Discovery Mobile content will be updated weekly and will include short-form material grouped into 30-minute blocks. Some content will be original and some will be shortened versions of TV shows. The network is targeted to users ages 15 to 39, Discovery said.