NBC Scores Rare Monday Win in Adults 18-49, Total Viewers

Apr 4, 2006  •  Post A Comment

Despite facing CBS’s telecast of the NCAA men’s basketball championship and original dramas on Fox, NBC’s special two-hour edition “Deal or No Deal” led the network to a rare Monday night win in the adults 18 to 49 demographic and total viewers.

“Deal” scored a 5.9 rating in adults 18 to 49, a number that includes live-plus-same-day viewing, according to Nielsen Media Research. That was the game show’s best performance ever, growing 54 percent from its first half-hour at 8 p.m. (4.1) to its last half-hour at 9:30 p.m. (6.3), where it eclipsed its closest head-to-head competition, the first full half-hour of the NCAA game (5.9) and the second half of Fox’s “24” (5.3).

The NCAA championships, which featured Florida beating UCLA 73-57, was the No.1 program for the night in the demo (6.2) but was down 29 percent from last year’s championship, which featured Illinois and North Carolina. During the 8 p.m. hour, CBS’s rescheduled 9 p.m. hour block of comedies “Two and a Half Men” (2.8) and “The New Adventures of Old Christine” (2.6) were well below their season averages.

Though it was down 32 percent from its “Deal” lead-in, “The Apprentice” hit a season high of 4.3 at 10 p.m. Fox’s “Prison Break” (3.5) and “24” (5.2) both hit season lows.

NBC won the night in the demo with a 5.4 and in total viewers with 15.3 million, outperforming the No. 2 network, CBS, which scored a 4.7 in adults 18 to 49 and 14.6 million viewers.