The CW Signs Affiliates in 13 More Markets

Apr 11, 2006  •  Post A Comment

The CW announced today that it has signed 13 more long-term affiliation agreements, deals that raise the pending network’s clearances to stations reaching more than 79 percent of the country.

The newly signed affiliates include Griffin Communications’ WB-affiliated KWBT-TV in Tulsa, Okla. (the 61st-largest market in the country); Belo’s WB-affiliated KSKN-TV in Spokane, Wash. (market No. 78); Raycom Media’s UPN-affiliated WQWQ-TV in Paducah, Ky.,-Cape Girardeau, Mo.-Harrisburg-Mount Vernon, Ill. (No. 80); KM Communications’ WB-affiliated KWKB-TV in Cedar Rapids-Waterloo-Iowa City-Dubuque, Iowa (88); Sagamore Hill Broadcasting-owned UPN-affiliated WWMB-TV in Myrtle Beach-Florence, S.C., operated under a local marketing agreement by Barrington Broadcasting (107); and Wyomedia Corp.’s KWYF-LP in Casper-Riverton, Wyo. (198).

The new affiliates also include several to be created from the digital spectrum of NBC affiliates, including Granite Broadcasting’s WISE-TV in Fort Wayne, Ind. (106); Montecito Broadcast Group’s KSNT-TV in Topeka, Kan. (136); and Waterman Broadcasting’s WVIR-TV in Harrisonburg, Va. (181) and Charlottesville, Va. (186).

The deals announced Monday also include some to be created from the digital spectrum of CBS affiliates, including: Malara Broadcast Group’s KDLH-TV in Duluth-Superior, Minn., operated by Granite Broadcasting under an LMA (137); Hoak Media’s KAUZ-TV in Wichita Falls, Texas-Lawton, Okla. (144); and Sainte Partners’ KVIQ-TV in Eureka, Calif. (194).

“At the heart of any new network’s success are the affiliate partnerships you forge with group owners and station executives that share your passion and commitment to create a distinctive programming service that best serves the interests and needs of our audiences and our advertisers,” CW Chief Operating Officer John Maatta said. “The multiyear affiliation deals we’ve signed for stations in these 13 markets reflect that shared sense of values and objectives as well as an amalgam of local and network strengths.”

The CW, a joint venture of CBS Corp. and Warner Bros Entertainment, is set to launch in September with a lineup built from The WB and UPN, both of which will go dark at the same time.