Adult Swim Fix Signs Summer Sponsors

May 22, 2006  •  Post A Comment

Garnier and Honda have signed on as exclusive summer sponsors for Cartoon Network’s Adult Swim Fix, the network said Monday. Adult Swim Fix is the on-demand broadband venue where full-length episodes of original comedies and anime series can be viewed on AdultSwim.com.

Terms of the deal were not announced, but it is yet another example of broadcast and cable networks’ moves to create broadband vehicles to accommodate advertisers, who are increasingly interested in new media opportunities.

During June, Honda will get exclusive branding on the Adult Swim Fix microsite and a branded content video to run before each episode. Garnier will be the sponsor in August. Both companies have also bought ad time in Adult Swim cable programming.