BCS Series on Fox Lands Major Advertisers

May 19, 2006  •  Post A Comment

Several major advertisers have signed on as sponsors of the college football Bowl Championship Series, which moves to Fox in January, the network said during its upfront presentation Thursday.

Frito-Lays’ Tostito brand will be the sponsor of both the Fiesta Bowl and the BCS National Championship Game and Federal Express will sponsor the Orange Bowl. Allstate previously was announced as the sponsor of the Sugar Bowl.

Other BCS sponsors include Taco Bell, Gatorade, Cingular, Ford, Chrysler and Pontiac.

When the BCS moved from ABC, Fox had to either re-sign the previous sponsors or attract new ones. Terms were not disclosed, but Fox is hoping to generate about $60 million in advertising from its BCS telecasts.