‘CBS Evening News’ Outpaces ‘World News Tonight’

May 16, 2006  •  Post A Comment

“CBS Evening News,” whose ratings improvements have been this year’s Cinderella news story, beat ABC’s “World News Tonight” to come in second in the ratings the week of May 8, something “Evening News” hasn’t done since August 2001.

“NBC Nightly News” finished first for the week with an average of 8.41 million viewers, down 350,000 from the comparable week in 2005, according to data from Nielsen Media Research. “Evening News” averaged 7.36 million, up 850,000 viewers over the comparable date in 2005. “World News” averaged 7.31 million viewers, down 680,000 viewers from a year ago.

Among the adults 25 to 54 demo targeted most by advertisers who buy time in news programming, “Evening News” finished third with a 2.1 rating, up 12 percent from a year ago. “World News” finished second for the week, with a 2.1 rating among 25- to 54-year-olds, down 5 percent year to year. “Nightly News” averaged a 2.2 rating in the demo, down 4 percent year to year.