Hyundai to Sponsor TNT’s Stephen King Series

May 10, 2006  •  Post A Comment

Hyundai will sponsor the commercial-free premiere of TNT’s anthology series “Nightmares & Dreamscapes: From the Stories of Stephen King” on July 12, the network said Wednesday.

TNT also said that AutoTrader.com also will be a full-season sponsor of the show, backing a sweepstakes that viewers can enter at TNT.tv.

Turner and other networks have been aggressively pushing marketing partnerships with advertisers that go beyond 30-second spots. At its upfront presentation, Turner said that its two new shows, “Saved” and “Nightmares & Dreamscapes,” would have commercial-free premieres.

Last month, TNT said the premiere of “Saved” would be sponsored by Dodge and Quiznos. The second season premiere of “The Closer” will also be presented commercial free, sponsored by Audi.

As title sponsor for the “Nightmares & Dreamscapes” premiere, Hyundai will help market the show with promotional spots, in-program graphics and a national print campaign. As a full-season sponsor, Hyundai will also be linked to the show with a branded item on TNT.tv.com and tune-in commercials and billboards on TNT.