Sony Pictures Television said Thursday it will offer local stations the ability to stream same-day episodes of its upcoming syndicated strip “The Greg Behrendt Show” on their Web sites when the series debuts this fall.
The move was a natural extension of Sony’s previous plan to create digital extensions for “Behrendt,” which is set to include original content for Web and cellphone users (TelevisionWeek, May 1).
Offering “Behrendt” in a same-day window marks the first time a first-run syndicated show has been streamed online. Stations that carry “Behrendt” will be able to stream each episode on their Web sites for a 24-hour period on the day of broadcast.
The complete broadcast version of each show will be streamed online, including all advertising.
“This is a great opportunity for our advertisers to reach an additional audience in a new environment … with the added benefit that viewers will not be able to fast-forward through their ads,” Amy Carney, executive VP of advertiser sales for Sony, said in a release.
The announcement comes a week after Warner Bros. Domestic Television Distribution said that stations carrying its off-network comedy “Two and a Half Men” in 2007 will be able to stream one week’s worth of episodes the week after they air in broadcast.
Sony to Allow Local Stations to Stream ‘Behrendt’
May 11, 2006 • Post A Comment