Survey Sheds Light on Kids’ Media Habits

May 24, 2006  •  Post A Comment

Sixty-one percent of the nation’s youngest citizens-babies one year old and younger-are watching an average of one hour and 20 minutes of television or other “screen media” each day, according to a report released Wednesday by the Kaiser Family Foundation.

The report said 90 percent of children from four to six years old watch an average of two hours and three minutes a day of screen media-defined as television, videos, DVDs, computers and video games.

The report, “The Media Family: Electronic Media in the Lives of Infants, Toddlers, Preschoolers, and Their Parents,” said 33 percent of children six and under have a TV set in their room.

The most common reasons parents cite for giving kids their own TV sets, according to the report: freeing up TVs for other members of the family, keeping the child occupied, helping the child fall asleep and as a reward for good behavior.

The report, according to the foundation, was based on a national survey of 1,051 parents with children six months to six years old.