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Viral Video

May 15, 2006  •  Post A Comment

TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet.

The setup: Feeling the pinch of higher gas prices? Who isn’t? AtomFilm’s two-minute musical animation clip “I Can’t Afford My Gasoline” spoofs sticker shock at the gas pump by depicting the price signs at a gas station first asking for dollars and cents, then an arm and a leg and finally a firstborn child; a guy cutting his lawn with scissors while his power mower sits idly by; and a shady character selling fuel in an alley whispering, “Psst. I got premium,” as he flashes contraband gas cans.

The source: The clip was created by Dominic Tocci, an aspiring short-form filmmaker in New York who has a deal with AtomFilms.

The hits: The video was first posted on AtomFilms in August 2005, but views spiked in the last few weeks along with gas prices. In mid-April it was attracting just under 5,000 views per day. Since May 1 traffic has been close to 100,000 views daily. For the first eight months it generated 1.75 million views; in the past month it has added 1.25 million.

Video: “I Can’t Afford My Gasoline”